Adopt a Business

100 Urban Entrepreneurs’ “Adopt a Business” program is an agreement by a celebrity, tastemaker or respected business professional to provide a “soft endorsement” of a company funded by 100 Urban Entrepreneurs. 100UE will send those who adopt a business a kit outlining the benefits they’ll accrue by lending their imprimatur to a talented young entrepreneur’s venture; their involvement can include viral marketing, product placement or any other creative means to help promote a 100 Urban Entrepreneurs–funded business.