Boldly Gorgeous, headquartered in New York City, is a hair-extension company — Web-only at the moment, but with a goal toward partnering with high-end salons across the country — that provides women with the highest-quality 100 percent Virgin Remy hair. Under the Boldly Gorgeous umbrella also exists IronWorks Jewelry, a business that offers custom handmade jewelry for men and women.

HOW $10,000 WILL HELP: “Financing from 100 Urban Entrepreneurs will enable us to market more effectively, build up product inventory, increase the speed with which we manufacture jewelry and, crucially, attend several industry conventions occurring in the months ahead,” Holland says.

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THE TWO PARTNERS behind Boldly Gorgeous, Eric Fondren and Michael Holland Jr., bring complementary skills to the business.

Holland, the company’s CEO and head of business development, is more the big-picture guy — he “brings to Boldly Gorgeous the vision, marketing concept and financial savvy,” as the duo puts it. Fondren, the COO and Chief Technology Officer, is much more tech-inclined, making sure that Boldly Gorgeous’s Web presence and inventory management are running smoothly.

Though Boldly Gorgeous is Web-only at the moment, Holland and Fondren have plans to partner with high-end salons in the New York, Los Angeles and Miami regions to expand their clientele for both hair extensions and IronWorks Jewelry. “For women, hair and jewelry are not only accessories; they’re a necessity,” the pair note. “Every woman has experienced the nagging discomfort of stepping out of the home with hair and outfit below their personal standards. BG is the brand women will trust to complete their look.” •