Easy As Pie
Founder: Carmyn Robey
EASY AS PIE’S 100UE BLOG: CLICK HERE!
6515 Belcrest Road, Apt. 906D, Hyattsville, MD 20782 • (832) 677-7133 • EAPie123@yahoo.com
To read a Q&A with Easy as Pie’s Carmyn Robey, click here.
Easy as Pie is a company that helps women lose weight, eat better and lead a more healthy lifestyle. It offers custom meal plans, cooking lessons and pantry walk-throughs to help its clients assess their eating habits and determine how best to move closer to a point of optimal nutrition.
HOW MENTORING WILL HELP: “The main benefit from working with 100 Urban Entrepreneurs will be getting the direction to help focus my ideas to build my business. I plan to take the tools I’m taught and teach others how to implement them. I stay true to the saying ‘Live to learn, learn to live, then teach others.’ ”
HOW $10,000 WILL HELP: “The funding will go toward increasing Easy as Pie’s marketing to our targeted audience; building a greater technology presence with a functioning Web site; and purchasing inventory and supplies.”
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IN BUSINESS, it’s important to know your target market intimately, and Carmyn Robey certainly does. By age 14, she weighed 260 pounds and was a size 24. “One day I made up my mind that I was tired of being depressed,” says Robey, 22, a student at Howard University in Washington, D.C. “I started researching information about nutrition. Over two years, with diet and exercise, I lost 140 pounds and dropped from a size 24 to an 8.”
Seeking to help other women in similar straits, she founded Easy as Pie, a company that offers custom meal plans, cooking lessons and pantry walk-throughs to help women achieve optimal nutrition and, in general, lead a healthier lifestyle.
Robey is very much the public face of the business — not only because of her personal experience, but also because she is the business right now. Three friends assist her with cooking meals and transportation logistics for client visits; looking ahead, she’d like to bring on a nutritionist to “gain some additional guiding principles,” as she puts it.
The funding she’s receiving from 100 Urban Entrepreneurs will help Robey bolster Easy as Pie’s digital presence, while she’s looking to the eight weeks of business mentoring to help her “focus my ideas.” Her ultimate goal isn’t just a successful company — it’s to help legions of women like her who struggle with their health and appearance and need some professional assistance to turn things around. “I know what it feels like to give up on yourself, and I’m proof it’s possible to get past those difficult times,” Robey says. “I changed my life, and I want to help others do the same.” •
