My Crowning Jewel
HOW MENTORING WILL HELP: “It will provide me with valuable knowledge and tools essential for the success of My Crowning Jewel. Having access to knowledgeable mentors who can help mitigate some of the blunders common among startups is a great reward.”
HOW $10,000 WILL HELP: “It will help cover manufacturing costs, enabling My Crowning Jewel to begin meeting current demand. It will also help fund some of our marketing and promotion efforts.”
FASHIONABLE ACCESSORIES come in all shapes and sizes, and all manner of uses. It’s safe to say, though, that relatively few of them are intended to be worn while sleeping. (We’re not including dental-correction devices or anti-snoring sleep machines. Remember, we said fashionable accessories.)
Breaking that mold is Veronica Chapman (above), the 30-year-old founder of My Crowning Jewel, a new line of stylish head wraps designed for women who wish to protect their hairstyle not just during the day, but also while they get their beauty rest. “For years, women who wrap their hair at night have been presented with options that are unattractive and not functional, failing to protect their hairstyle while they sleep,” Chapman says.
Born in Elizabeth, New Jersey, and currently based in Cambridge, Massachusetts, Chapman has long had an entrepreneurial streak. My Crowning Jewel is actually her second venture; her first, Boxxout, she describes as “an innovative youth organization that connects disconnected teens in urban, low-income communities to opportunities to excel.”
She honed her business chops at Spelman College and also Babson’s F.W. Olin School of Business, from which she received her MBA. In 2010, Chapman was awarded the New Leaders Council’s 40 Under 40 Award for Entrepreneurship, and has since poured her efforts into My Crowning Jewel, currently on target to officially launch in April 2012. (The company’s Web site is live and taking orders.)
Her ambition is emblematic of the socially minded entrepreneur’s credo: “Even while building the foundation for Boxxout, I considered how creating a product to fill a need in the for-profit sector could also be beneficial to society, allowing me an even greater opportunity to create jobs, especially teen jobs,” she says. “The response to our products thus far has been exceptional.” Is your hairstyle in need of careful maintenance and preservation? Do you sleep at night? We suggest you get in touch with Chapman. •