Sensorium Solutions
Founders (from left): Tunji Fadiora, Daniel Cardenas, Steven J. Pargett
1181 Ocala Road, Tallahassee, FL 32304 • sensoriumsolutions@gmail.com
Sensorium Solutions is an “Idea Management Firm,” headquartered in Tallahassee, Florida, specializing in brand elevation, marketing, event coordination, design and advertising. As its three founders say, “We take an idea from the mind to the marketplace.” They’re also looking to open a headquarters “which will double as a ‘third place’ venue where artists can go to meet other talented people.”
HOW MENTORING WILL HELP: “Receiving mentoring from 100 Urban Entrepreneurs gives us some of the best minds in the business world on our side,” Pargett says. “Their counsel will enable us to have a better vision of the marketplace, and we’ll be able to learn the secrets of the marketing world early. We’ll also be able to get the attention of other brands that need help and transform into a serious force to be reckoned with.”
HOW $10,000 WILL HELP: The infusion of startup capital will help Sensorium develop its own brand: developing the Sensorium Solutions Web site, as well as procuring all the necessary promotional materials so that the company, as its founders put it, “can make the right impression on the world at launch.”
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THE TRIO OF young businessmen who cofounded Sensorium Solutions are united in their belief that even a “brand evolution” company such as theirs can, indeed, change the world.
“Sensorium developed from the understanding that marketing and media control every aspect of a person’s life — the shoes they buy, where they wish to work, who they want to marry,” Steven J. Pargett says. “We also noticed the lack of ‘us’ in the media — ‘us’ being people who looked like us, young minorities, who wish for a better world. We can debunk stereotypes by being the creators of those messages. We chose to use that same powerful tool that others abuse, to uplift and change society, one campaign and project at a time.”
The company’s three cofounders have come to entrepreneurship through diverse means as well. Fadiora first recognized his knack for the game at age 12, when he eschewed the standard candy-selling routine to focus instead on pecan retail. “My church wasn’t far from me, and on the land were a bunch of pecan trees,” he says. “I saw an opportunity.” He gathered hundred of pecans, frosted them, bagged them and sold them.
“I had ‘em hooked,” he says of his customers. “That feeling I got from doing something innovative, something different than what all the other ‘kid entrepreneurs’ were doing, is what got me hooked on entrepreneurship — always striving and wanting to do things better.”
The same is true of Cardenas, who honed his business skills selling other artists’ cartoon colorings to his classmates at school. “I have a keen ability to convince someone to believe in the product I’m promoting, or simply to believe in me.”
Perhaps because Pargett divined his entrepreneurial wisdom a little later — during his first two years of college — his take on the subject runs a little more philosophical. “I realized that my people would never be able to adequately help each other unless we built our own futures,” he says. “I found that the school system naturally taught us to get smart to work for someone else, and decided that wasn’t my cup of tea. Reading books like Think and Grow Rich, by Napoleon Hill, also helped me realize that I was powerful enough to do whatever I put my mind to. It’s led me on an amazing journey so far.” •
