100UE Fundee Blog: The Frock Shop

Founder: Jennifer Burrell

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November 22, 2011: During Downtime, Thinking Big About the Business

Jennifer Burrell runs The Frock Shop out of Chicago — it’s a company that enables women to rent high-end dresses and other apparel for short periods of time. This time of year, she notes, is one of the slower periods for her, so she’s using the time — and the topics being covered in 100UE’s mentoring program — to, as she puts it, “think big about the business.”

That includes The Frock Shop’s market positioning, implementing an online-scheduling system (Burrell’s business is by-appointment-only, so scheduling is crucial), organizing partnerships with smaller designers and also with local colleges and universities, tapping their talent to help defray costs. Even during slower periods, after all, you’ve always got to be thinking about your business’s next steps. Check it out: