Founder: Brandon Smith
1997 Maymeadow, Tallahassee, FL 32303 • email@example.com • (850) 690-6869
Wrist’Ezy, headquartered in Tallahassee, is the brainchild of Brandon Smith, who discovered a market niche when he realized that most computer users hold their hands incorrectly, exacerbating poor posture and encouraging injuries. Most existing foam and gel wrist pads, he says, “do anything but what they’re intended to.” One molded-polyurethane-rubber prototype later, his company was born.
HOW MENTORING WILL HELP: “The opportunity to network with other entrepreneurs is the thing I seek most from the mentoring program, as well being able to learn from others who have experienced what I’m going through,” Smith says. “Just from the 100 Urban Entrepreneurs business-pitch event, I was able to meet others who have already helped me and my business tremendously.”
HOW $10,000 WILL HELP: “The money will be used to create the molded cavities to produce the Wrist’Ezy units, as well as assist with importing the pieces to the U.S.,” Smith says. “It’ll also pay for our Web site, as well as public-relations collateral we’ll use to generate sales.”
“I GOT INTERESTED in Wrist’Ezy when I opened my eyes and realized just how many people were using a computer for their day-to-day business,” Brandon Smith says. “The majority of the people I saw were holding their hands incorrectly. That’s when I decided there was a niche I could fill.”
So Smith began developing his prototype — a polyurethane rubber mold that will stabilize a computer user’s wrist for much greater ergonomic benefit. “I noticed that the current products marketed as wrist supports were comfortable only if used incorrectly, and the ones that did work were too bulky and expensive to be practical,” he says. “During the research phase, my main focus was making something that not only worked, but that was universal enough that it could benefit anyone ages 7 to 70.”
To run Wrist’Ezy, Smith has enlisted the help of a friend who’s a marketing professional, as well as Koji Fuse, a public-relations specialist and former professor of Smith’s. Still, Wrist’Ezy is very much his baby. “I’ve always been the type to say ‘I can make that better,’ ” he says. “So after countless models and over a year of R&D, I finally created the Wrist’Ezy.” If everything goes his way, millions of achy computer users — which is to say pretty much all of us — will be grateful. •